Shipper Marketing Tips to Boost Business Growth

Posted by Fernando Correa ● Feb 17, 2020 12:44:32 PM

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Looking at ways to grow your business and attract more customers is a top priority for shipping companies in 2020. Never staying satisfied with the status quo but always looking at ways to improve is essential in maintaining long-term growth and success. 

Here are a few essential shipper marketing tips that can help you streamline your business operations in 2020 while also allowing your company to expand and reach new heights of success.


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#1) Focus On Efficiency

One of the best ways to attract top drivers is to focus on improving efficiency. Making it easy for drivers to work with your company is an excellent way to build long-term relations. 


You can also utilize transportation management system technology to make it simple to manage loads and reduce downtime. Continually looking at ways to improve is essential in becoming a shipper of choice for the top drivers in your area.


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#2) Determine Your Markets

Another way to improve the growth of your business is to define your primary and secondary markets. Establishing your market makes it easier to manage the day-to-day operations while always looking at ways to grow and reach new customers. 


The trucking industry is always changing, and staying up to date on target demographics is essential in maintaining growth in such a competitive industry.


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#3) Identify Your Competitors

One of the best ways to reach higher levels of success is by focusing on your competition. Many times you can learn valuable lessons by checking out the strengths and weaknesses of your competitors. 


A competitive market also makes it much less likely that you will remain satisfied with the status quo but always look at new ways to improve your business. Ultimately, competition is a great way to push the limits of your shipping business and become even more successful in 2020.


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#4) Create a Marketing Budget

Creating a marketing budget is essential to the growth of your company. A marketing budget allows you to focus on specific markets and maximize the outreach of your shipping company. 


Concentrating on marketing is an excellent way to attract the best available drivers and gain an edge over your competition. Setting shipper marketing goals is also an excellent way to help your business grow and avoid becoming stagnant due to the lack of innovation.


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#5) Adopt the Latest Technology

Technology is always evolving and can play a vital role in the growth of your shipping company. Taking advantage of the latest tech is a great way to find top-quality drivers in your area. 


Cargobot is one of the leading platforms that directly connects carriers and shippers. You'll never have to worry about dealing with a middle-man while also gaining access to real-time notifications and updates. You can also open up a line of credit for 30 days with automatic invoicing for each load.



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Visit Cargobot to Help Your Business Expand

Cargobot is a company that specializes in helping shippers succeed and reach higher levels of success. The simple-to-use platform gives shippers access to an entire network of certified carriers across the United States ready to book online loads. 


The software makes it easy to keep track of all the documents while also tracking freight in real-time. You can also reach out to dedicated staff members at any time if you have any questions.


Cargobot is helping lead the way in connecting shippers with top-quality carriers. Visit the Cargoblog to stay up to date on the latest inland freight news. You can also learn more about the company at Cargobot Academy, or download the shipper app on iOS or Android.


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Topics: Shippers, Trucking industry