Technological innovation continues to make inroads in one of the most traditional and fragmented sectors of the global economy. That is precisely what Diario del Puerto highlights in a recent article covering the launch in Spain of Planimatik, the new platform developed by Cargobot, a company specializing in road freight operations. The piece focuses on how Artificial Intelligence has become the cornerstone of this proposal to modernize the management of road cargo.
The diagnosis put forward by Fernando Correa, CEO of Planimatik, is unambiguous: a historically fragmented industry, with disparate players — companies, manufacturers, distributors, and carriers — operating with disconnected technological tools and outdated communication channels. Emails, phone calls, WhatsApp messages: road freight management has been sustained for decades on an informal architecture that has not evolved at the same pace as demand.
"I left consulting and immersed myself in the world of transport. I traded my tie for work trousers. And I found a highly fragmented, inefficient, and completely neglected industry," Correa recounted during the platform's presentation in Madrid.
Ten years of experience in the sector's digital transformation — backed by investments of up to $3.6 billion in capital — led the Cargobot team to a conclusion that sounds simple but took years to articulate: the solution was not to impose complex new technologies, but to structure what already existed: the informal communication channels the industry already used every day.
The result is a platform built around a single guiding principle: simplicity. Planimatik requires no prior training, involves no costly implementation timelines, and does not ask carriers to abandon their existing tools. Its purpose is to connect companies and carriers within an intuitive, accessible, and functional environment, integrating existing communication flows into an organized digital structure.
"We don't want to educate anyone — we simply structure informal communication," Correa told attendees at the presentation. A philosophy that, according to figures provided by the company, has already delivered tangible results: businesses that have implemented Planimatik have recorded a 40% increase in efficiency in freight management.
What sets Planimatik apart within the logistics ecosystem is not only its ease of use, but the deep integration of Artificial Intelligence into its core processes. The platform incorporates a voice-based AI quoting model capable of streamlining negotiations with carriers, reducing response times, and optimizing operational costs in real time.
It also transforms historical data into optimized strategies, provides instant access to automatically filtered key information, and — perhaps most relevant from an operational standpoint — selects the most suitable carrier for each shipment based on dynamic variables. "We have instant access to real-time tracking of each shipment's status, with detailed and organized information so that we can subsequently make the best possible decisions," Correa explained during a live demonstration.
The CEO was particularly emphatic about AI's strategic role in the sector's future: "The shipping world is one of the industries that handles the most data. We need to see and know how to manage the future — and AI is right there."
The launch of Planimatik consolidates Cargobot's position as a benchmark in the digitalization of road freight transport. The company does not merely develop technological solutions — it proposes a paradigm shift in the way logistics chain players relate to one another.
Among its flagship services are CargoBot Direct, designed for direct freight management with greater control and traceability, and CargoBot Pool, which optimizes transport capacity through cargo consolidation. Together with Planimatik, these solutions form a technological ecosystem built to address the real needs of an industry that, until now, had largely remained on the sidelines of digital transformation.
Diario del Puerto, a leading publication in the logistics and port sector, highlighted this launch as a significant milestone in the evolution of road freight transport in Spain. The full article is available here.